Delivering Smiles & Meals to those in need !

School meals nourish children so that they get the food they need to survive, learn and reach their full potential. Unfortunately, thousands of children in the region don’t get the right nourishment. 

In our attempt to support World Food Programme (WFP) build a world with Zero Hunger, we joined forces with Mastercard and conducted two campaigns in 2018 that contributed more than one million school meals. In the first campaign, Choithrams customers showed their generosity when they were invited to add a donation to WFP upon checkout, with Mastercard matching all donations made using Mastercard products. The second campaign was launched in the last quarter of 2018 where Choithrams & Mastercard donated equal amounts whenever a specially marked Goodness Foods product was purchased.

Together we delivered smiles and meals to those in need. Please join us in raising awareness as no one deserves to go to bed on an empty stomach.

Let’s make this world a better place!

About the author



Choithrams is a large chain of supermarkets known for its unbeatable high standard of quality and service. Choithrams has become a name synonymous with excellence in UAE today.

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