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Choithrams – 70 years of goodness!

If you have ever visited the UAE or if you are a resident of this country it is hard to have missed noticing the Choithrams Supermarket. Choithrams convenient locations across the Emirates and its unbeatable high standard of quality and service has made it a name synonymous with excellence in the region today.

For all those curious to know Choithrams history, here it is:

Choithrams opened as a small grocery store in Freetown, Sierra Leone in 1944. It’s founder Thakurdas Choithram Pagarani,  fueled its success by setting uncompromisingly high standards. Choithrams treaded the retail world with the mantra “Service, Selection, Satisfaction”. Today, Choithrams is an extensive retail chain that spans across continents.  Post Thakurdas Choithram Pagarani’s  demise the group remains a successfully managed private business.

Choithrams first store in Sierra Leone, West Africa

The First Choithrams Supermarket in Freetown, Sierra Leone (1944)

What sets it apart?

If you have ever visited the Choithrams Supermarket, most of you would agree that at Choithrams customers always get more. This philosophy and statement is the direction taken by the company, be it satisfaction, value or range. Ever since the first supermarket of Choithrams was established, the philosophy of putting the customers first has undoubtedly remained its core value. Some testimonials of our customers emphasize the fact that Choithrams always goes an extra mile to provide its customers the best and freshest quality of goods.

Choithrams Today

Choithrams Today

Apart form being one of the best supermarkets in the country, Choithrams also takes its social responsibilities very seriously. It actively works with various NGOs like MSF, WWF, EWS, etc. and contributes its mighty bit in making this planet a better place. The tag line “full of goodness” is not just in the banners but is something that is executed in its entirety. So next time you shop at Choithrams, please give yourself a pat on the back for being a customer of a group that is full of goodness!

Now that you know a tad bit more about Choithrams, we would love to know about any unforgettable experiences that you have had at Choithrams Supermarket that has kept you coming back to the store as a loyal customer.

Stay Good! :)

Team Choithrams

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